
Velvet Matte Lipstick
Rich, full-coverage color that lasts all day
color— Rosewood
In stock
SKU: ATE-VML-ROSEWOOD
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Cruelty-Free
Never tested on animals
100% Vegan
Clean, plant-based formulas
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The Perfect Velvet Finish
Comfort meets performance
Our signature velvet matte formula delivers rich, full-coverage color with a soft-focus finish that lasts up to 12 hours.
Infused with hyaluronic acid and vitamin E, it keeps lips hydrated without the drying feel of traditional mattes.
"I can't believe how smooth this feels. It's like skincare and lipstick had a baby."
— Emma R.
How to Apply
Get the perfect lip in 3 easy steps
Prep
Exfoliate lips gently and apply a thin layer of lip balm. Wait 2 minutes for it to absorb.
Line
Use a matching lip liner to outline and define your lip shape. This prevents feathering.
Apply
Starting from the center, glide the lipstick outward. Blot once and apply a second layer for full coverage.
Clinically Tested
12-hour wear, dermatologist approved
In a clinical study of 100 participants:
- 94% said their lips felt hydrated all day
- 97% reported no feathering or bleeding
- 91% said the color lasted 10+ hours
Tested and approved by dermatologists. Suitable for sensitive skin.

Reviews
Based on 8 reviews
Showing 1–5 of 8 reviews
Absolutely love this lipstick! The matte finish is perfect.
Great color payoff, lasts all day.
Beautiful shade but slightly drying after 6 hours.
My go-to lipstick! Rosewood is stunning.
Nice formula, wish there were more shades.








